Several years ago the New York State STOP-DWI Association, Inc. launched the “STOP-DWI Crackdown Weekends.” The theory behind this initiative is that by better coordinating and promoting county efforts we can achieve greater visibility of DWI enforcement activities in New York State. Research findings demonstrate that highly visible, publicized efforts like the STOP-DWI crackdowns can further reduce the incidence of DWI.
The “STOP-DWI Crackdown Weekends” Campaign linked together what many counties already do at key times of the year, and promote it under a statewide umbrella. This campaign targets the popular holidays of St. Patrick’s Day, Memorial Day, Fourth of July, Labor Day and the Holiday time period.
The STOP-DWI Crackdown Weekend is a locally driven program – as STOP-DWI Coordinators work with their municipal, county sheriff and state police agencies to coordinate enforcement activities. As stated before, many counties target these weekends already.
Counties can promote this in various ways: i.e. news conferences, news releases, interviews, paid media ads.
October 1, 2013 through September 30, 2014 Crackdown Dates:
- HALLOWEEN- October 30-November 3
- THANKSGIVING – November 27- December 1
- HOLIDAY SEASON (NATIONAL): December 13 – January 1
- SUPER BOWL: January 31 - February 3
- ST. PATRICK’S DAY – March 14-18
- MEMORIAL DAY- May 22 – May 27
- FOURTH OF JULY: July 3- July 7
- LABOR DAY (NATIONAL): August 15-September 1