NYS STOP-DWI has launched a summer social media campaign called “ISpySTOPDWI.” Think of this initiative as a scavenger hunt for safe driving DWI messages in the real world.
The purpose of the campaign is to remind drivers about the dangers of impaired driving in a way that is more memorable. Drivers of all ages are using social media. We thought this would be a great channel to highlight people who want to share the important message of NOT driving while impaired, especially during the warm weather season, which sees a high number of impaired driving incidents.
Take a selfie photo or have someone take a photo of you with a “Stop Driving While Impaired (DWI)” message you spot during your day.
Step 1) Post your photo with an optional short caption that describes what you found.
Step 2) Tag/mention NYS STOP-DWI
Step 3) Use the #ISpySTOPDWI hashtag and your New York State county as a hashtag.
Here’s an example:
Gas stations screens
So, will you join us? Help us spread the message of safe driving and NOT driving while impaired as the weather warms up in New York State.
If you have questions, please let us know by completing our contact form.
Social Media Kit for Organizations and Sports Venues:
Use the social media kit below that includes pre-written posts and a small library of images to spread the message about safe and sober driving. Click the read-only Google Doc or Adobe PDF now.
Social Media Kit (Google Doc)
Social Media Kit (Adobe PDF)